Sunday
Apr032011

Link Google Merchant Center & Google AdWords

Are you using a Google Merchant Acount to submit your datafeed to Google Product Search?  If so, then you can easily leverage your Merchant Account to feed product images into your Google Adwords account.  In just a few minutes, you can connect the two accounts and have powerful Product Extensions and Product Listing Ads working in the Google search results pages.

Now, when your product catalog is updated, it will automatically refresh your products for both organic Google Product Search, aka "Google Shopping", as well as paid Google text and listing ads!  The best part is, if your datafeed is well optimized (i.e., unique product titles and descriptions, pricing, etc.), it's possible to have your product images showing in a PPC text ad "extension" at the same time as a PPC Product Listing Ad, as well as in the organic shopping results.

ppc-Strategies has 5 clients who have successfully achieved this "trifecta" of legal Google SERP domination!  Here's one example:

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Here is an easy 5 step process to "get synched"!