Are your paid search campaigns suffering from inattention? Are you paying more and more per click, just to watch your rankings continue to sink? There are dozens of reasons why PPC campaigns underperform or, even worse, fail! Before you pull the plug, consider investing in a PPC Audit, followed by a PPC Tune Up.
With a PPC Tune Up, the specific recommendations proposed in the Audit are implemented to get your Campaigns back on track and purring like a kitten. We'll enable the Google Innovations relevant to your business, including:
- Call metrics provides insight into offline leads and sales driven by your pay per click ads.
- Using Google Voice, campaign-unique toll free numbers are dynamically generated and inserted after your PPC text ad headline. Calls to these numbers are then routed to your company's phone number associated with your AdWords account.
- AdWords then provides campaign level reporting of the number of phone calls, missed calls and call duration, helping to attribute offline leads and sales back to your paid advertising.
Auto Targets & Product Listing Ads
- Leverage your product catalog datafeed with stand alone product listing ads.
- Product Listing Ads are currently eligible to show at the same time as a PPC text ad with product extensions, effectively doubling your advertising efforts.
In addition to a tuned up Campaign, you'll receive specific instructions for on-going management to improve ROI and all performance metrics.
PPC Tune Ups begin at $1100 and price is dependent upon size and complexity of your PPC account.
To discuss how a Tune Up can benefit you, contact us for more information!