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Efficiency Tools
The are our "must have" tools of the trade. We can't make it through a work day without any of them!-
Enables our team to collaborate on client notes and documents. Save important tasks, to-do lists, files, screen captures, links, articles, PDFs, PPT, Excel, Word docs, etc. Create notes to archive client online meetings; share folders for client access.
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We use SnagIt constantly! Easily grab, annotate and edit screenshots. It's the one-two knockout punch when used in tandem with Evernote!
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LastPass is the best password keeper we've ever used and is absolutely critical for securing hundreds of client logins for dozens of websites.
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3rd Party Marketing & Competitor Tools
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Exceptional competitor insights for both paid and organic traffic and keywords. New for 2015 are the Google Shopping campaign reports which are incredibly insightful and useful for optimizing campaigns.
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Highly effective for capturing new opt-in newsletter signups and for calling out feature items, sale items, value propositions.
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Design Tools
Create SEO friendly websites, blogs & advertising creative-
Ecommerce/shopping cart solutions
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Super easy way to grab your RGB for any custom color you might need for web or banner creative development!
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Cloud computing done right. (This website was created using SquareSpace!)
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Better than other word cloud tools! Tagul offers the ability to create custom shapes and hover effects. Check it out!
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Analytics Deep Dive
Evaluate "after click" performance of all marketing initiatives-
Measure campaign ROI and landing page effectiveness. Analyze visitor behavior.
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View over 120 helpful videos on all things analytics!
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Powerful AdWords tool for agencies and advertisers. Optmyzr presents data in unique ways that uncover new insights not readily visible in AdWords nor Analytics. Check out their historic Quality Score tracker at the account, campaign and keyword levels!
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We use the worksheet to track historic account level changes in Quality Score for each of our clients. This is a free tool that is easy to use and graphically displays QS weighting and it's impact on CPC and CPA.
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Bulk Editing Tools
Make quick changes across multiple campaigns. Easily clone Google Campaigns to MSN or vice versa.-
Build campaigns offline and quickly publish bulk changes
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Download MSN's bulk editing tool for PPC account management.
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Quickly turn multiple keywords into Modified Broad Match for fast upload in AdWords Editor or bing AdCenter.
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Absolutely essential tool for automating keyword list build out, removing duplicates from a list, changing match types, and more!
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Search Engine Marketing Tools
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Create tracking tags for all digital marketing campaigns
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Displays the contents of a web page as a search engine sees it. Displays spidered links on your site.
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Compare text ad performance metrics for A/B split testing.
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Quickly visualize your Title tag's length, and SEO "clickability" with this cool preview tool!
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